our ethos
contemplative self care.
self care doesn't just come in the form of products - we're here to talk about conscious consumption vs careless consumerism.
do more, waste less.
smaller environmental footprint, bigger social impact. we only make products that save time, resources, and money so everyone can focus on the more important things in life.
unapologetic action.
not everyone loves change, but let's face it - our world needs it. we partner with organizations that are fighting for climate & social justice for all. because it matters.
we believe in water preservation. billions of people are affected by water scarcity but most beauty products are still made up of 60-85% water. we're keeping our formulas waterless & reducing our water footprint to help protect this natural resource.
we believe in minimalism – not materialism. that means less products and less waste. we only create multi-purpose products with upcycled and sustainably sourced ingredients & materials to keep our eco-footprint small & our planet clean.
we believe in the well-being of all humans. we create genderless products that are versatile & inclusive of everyone, give back to nonprofits that support people and the planet and encourage self-love through self care.
for people & the planet.
we've partnered with RISE by Sundara, a nonprofit that supports and empowers early-stage female entrepreneurs who are working to resolve water, sanitation, and hygiene problems in their underserved communities across the world.
5% of profits from every purchase is donated to support the powerful work they are doing.
